Make Facebook Your Company Newsroom
Consejos sencillos y gratuitos para presentar una compañía / marca en Facebook. Me parece más productivo pegarle una leída y contratar al gurú de turno.
No hay fórmulas mágicas, pero si un par de conceptos básicos.
Make Facebook Your Company Newsroom
Having an online newsroom for your company is a very important way to provide information about your business for customers, bloggers, and journalists. Through a well put together newsroom, you can control the story in order to make sure news about your company reflects what you want out in the public. Unfortunately, most corporate newsrooms are boring, static, and sometimes days late getting info up. Facebook can help you change that.
Facebook Fan Pages are perfectly suited for use as company newsrooms because they have a low barrier of entry, high visibility, numerous customization and automation options, and can be put together in an afternoon. A Fan Page can be more engaging and informative than most newsrooms out there, or it can act as an information portal that redirects customers to other, more engaging product Fan Pages. This guide will show you how to use a Fan Page to give your company a voice on Facebook by creating an interactive newsroom.
Sponsored Hashtags: A Brand Risk Worth Taking?
Más sobre Twitter como herramienta de publicidad. Sponsored Hashtags es básicamente pagar a miembros de la comunidad Twitter para que posteen sobre un tema en particular.
Aquí las opiniones de los expertos:
Sponsored Hashtags: A Brand Risk Worth Taking?.
Twittad Brings Sponsored Hashtags to Land Rover Effort
Wunderman le hace una campaña vía Twitter a Land Rover. Primeros ejemplos de Twitter usado 100% como herramienta de marketing.
La idea era llamar la atención sobre los nuevos modelos, y para eso contrataron los servicios de una red llamada Twittad que permite contratar Twitteros con muchos seguidores para que posteen sobre el tema.
Todavía no se sabe muy bien si este tipo de campañas son buenas o malas, pero empiezan a marcar un camino.
Twittad Brings Sponsored Hashtags to Land Rover Effort - MarketingVOX.
Why Brands Need To Engage In Social Conversation
Para que vean que soy amplio de criterio. Acá va la otra campana. Interesante video sobre las marcas y redes sociales.
This is an interesting video (from 22squared) on why brands need to start engaging in social media conversations. Everyone knows they need as many Brand Advocates as possible, but as always, most brands rarely take any additional action to help create more of them. Things like time, budgets and skill sets always get in the way. But more so now than ever, brands need to make the time to harvest online conversations because increased sales are waiting…
Creating brand advocates can be easier than you think and with social media, that influence is powered 10x, 20x 100x 5000x depending on the size of the advocates network. So just imagine what customers would think when you tweet your frustration about your new mobile phone and then the company, say Vodafone, starts tweeting back with live help… You only have to tweet back once for your entire network to know Vodafone just saved the day for you!
Or, like Hoodie Remix did for me in sending me a Hoodie after reading an article I posted on their new website. So If you’ve been looking for an easy way to demonstrate to your clients why their brand needs to be engaging in social conversations across a multitude of social media, then this is the video for you!
Top 10 Social Media Presentations
Me cansé de afanar data, les paso el artículo completo. 10 buenos powerpoints (no se asusten se ven online con Slideshare) sobre redes sociales. Todo lo que ud. siempre quiso saber y nunca se le ocurrió preguntar.
Top 10 Social Media Presentations
Adelanto los titulos mas destacados ...
- Introduction to Social Media
- What The F**K is Social Media?
- Branding 2.0 & Social Media
- Social Media ROI
Brands on Twitter: When silence is the best policy
Otro artículo más que sugiere a las grandes marcas llamarse a silencio en la Twitterosfera. Ladran Sancho, señal que son perros. Mi consejo de viejo ladri marketinero (ahora devenido en nerd, que es mi verdadera naturaleza): wait and see. Sugiero mirar, analizar y entender antes de subirse a la nueva moda.
"... consumers already experience fatigue from brands coming after them on the phone, in the mail, or online, and twitterers are just as apt to feel abused by marketing in the space. They also have an immediate platform for their negative reactions ..."
Brands on Twitter: When silence is the best policy
10 Twitter Best Practices for Brands
10 Twitter Best Practices for Brands
Para los marketineros, 10 mandamientos para usar Twitter como medio de comunicación para sus marcas.
How to Track Your Brand on Twitter
How to Track Your Brand on Twitter
Interesante para los que creen que Twitter es la panacea de la publicidad viral. A cuidar sus queridas marcas viejos lobos del marketing …
5 Twitter Tactics for Building a Stellar Brand
5 Twitter Tactics for Building a Stellar Brand
Ahora sí nos podemos librar de los creativos modernosos, sus raros peinados nuevos, sus zapatiilas de bowling (por favor que vuelvan las Topper) y fundamentalmente su aire de superados. Cinco pasos para construir altas marcas con Twitter. Bonito, bueno y barato.