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Newspaper Ad Revenue To Recover
Los muertos que tu matas, gozan de buena salud.
According to Borrell, newspapers are going to stick around -- no longer as important or big, but as niche players serving a "greatly distilled" audience of well-educated, higher-income readers.
Newspapers are getting better at selling ads, using improving and still big ad sales staffs to contact local advertisers. And their own web sites, advertising on which Borrell doesn't include in its newspaper numbers, will likely generate more revenue over time.